- Email marketing: Email marketing is a great way to reach out to existing and potential customers and promote your products or services. Platforms like Mailchimp, Constant Contact and Klaviyo allow you to create and send personalized emails to your subscriber list, and track the success of your campaigns.
- Social media marketing: Social media platforms like Facebook, Instagram, and Twitter are powerful tools for promoting your products and engaging with your customers. Platforms like Hootsuite, Sprout Social, and Buffer allow you to schedule and publish content across multiple social media platforms, track engagement, and analyze the performance of your campaigns.
- Search engine optimization (SEO): SEO is the process of optimizing your website to rank higher in search engine results. Tools like Google Analytics, Google Search Console, and Ahrefs allow you to track your website’s performance, identify areas for improvement, and research keywords to target.
- Retargeting: Retargeting is a way to display ads to users who have previously visited your website. Platforms like Adroll, Perfect Audience, and Criteo allow you to create retargeting campaigns and track the performance of your ads.
- Influencer marketing: Influencer marketing is a way to leverage the reach and credibility of popular social media users to promote your products. Platforms like AspireIQ, Julius, and Upfluence allow you to connect with influencers, track their performance and analyze the impact of their campaigns on your business.
- Affiliate marketing: Affiliate marketing is a performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. Platforms like ShareASale, Impact Radius, and Commission Junction allows you to manage your affiliate program, track performance and pay commissions to your affiliates.
It’s important to note that different businesses have different needs and goals, so it’s crucial to test different marketing tools and strategies to find out which ones work best for you.
